About Wright Approach

Director – Jonathan Wright

Jonathan Wright is the founder and director at Wright Approach Marketing

Wright Approach Marketing was set-up in 2012 to work in partnership with businesses and charities to help them deliver better results and become better at what they do. Jonathan combines a strong analytical mindset with a passion for working with the best people across different marketing disciplines to deliver the best results for his clients.

Prior to this, he spent 5 years working for Plan International Australia where he was responsible for introducing a number of initiatives such new regular giving products and an in-house face-to-face fundraising team, which helped to grow the active supporter base by 50% and increase public revenue from approx $17m in 2007 to over $25m in 2012.

Jonathan also has extensive commercial management experience working in marketing roles across a number of sectors in Australia and the UK including financial services, automotive, gaming, retail and news media. Working on brands such as Ford, Holden, BBC Worldwide, Diners Club, Qantas

With a track record in delivering real growth across all sectors that he has worked in, Jonathan has a passion for helping clients to identify practical insights and turn them into profitable actions and outcomes.

Living in Port Fairy on Victoria’s SW Coast, Jonathan is available to help both local and national clients.

If you’d like to chat about your unique challenge, please give him a shout on +614 1459 7941 or drop him a line at j.wright@wrightapproach.com.au