About Wright Approach

Director – Jonathan Wright

Jonathan Wright is the founder and director at Wright Approach Marketing

Jonathan set up Wright Approach Marketing to work in partnership with businesses and charities to help them deliver better results and become better at what they do. Jonathan combines a strong analytical mindset with a passion for working with the best people across different marketing disciplines to deliver the best results for his clients.

Jonathan has spent the last 5 years working for Plan International Australia where he was responsible for public fundraising. During this time he introduced a number of initiatives such new regular giving products and an in-house face-to-face fundraising team, which have helped grow the active supporter base by 50% and increase public revenue from approx $17m in 2007 to over $25m in 2012.

Prior to this Jonathan has extensive commercial management experience working in marketing roles across a number of sectors in Australia and the UK including financial services, automotive, gaming, retail and news media. Working on brands such as Ford, Holden, BBC Worldwide, Diners Club, Qantas

Jonathan has a track record in delivering real growth across all sectors that he has worked in, and he has a passion for helping clients to identify practical insights and turn them into profitable actions and outcomes.

Living near Warrnambool on Victoria’s SW Coast, Jonathan is available to help both local and national clients.

If you’d like to chat to Jonathan about your unique challenge, please give him a shout on +614 1459 7941 or drop him a line at j.wright@wrightapproach.com.au

Testimonials

Jonathan's commitment and integrity to producing the best possible outcome for both client and agency won him a good deal of well-deserved respect - Julie Roberts, Tullo Marshall Warren

His tag line "turning insights into profitable outcomes" certainly rings true with us - Paul Jellie & Daryl Kenna, Homeseeka Real Estate

Wright Approach Marketing has been able to help us understand what’s working and what’s not with Melbourne Legacy’s direct mail fundraising campaigns, and recommend ways of improving our income and return on investment. Thanks Jonathan - Tim Cansfield-Smith, Melbourne Legacy

Jonathan is a brilliant and outcomes-driven marketeer - Craig Shackleton, Everyday Hero

Working with Jon made it easier for me to concentrate of what we needed to do to reach and exceed the targets we set. It was all made simple , straight forward and with following what he outlined, I made a successful launch of my product...

Tracy, Smith, Port Fairy Podiatry

I have had the honour to work with Jonathan over the last few years and rank him among the very best data driven fundraisers in Australia - Kevin Sher, Blackbaud Pacific

Jonathan totally gets the importance of making the right commercial decision based on fact and evidence and best practice - Sara Mansfield, former Head of Business Development and Marketing, Pareto Phone

His data analysis skills are fantastic and team members benefited from his insights - Ani Gibson, Water Aid

Jonathan has a comprehensive understanding of the mechanics of fundraising and is well placed to offer sound advice and strategic input on all aspects of fundraising - Ben Holgate, Plan International Australia

Jonathan has that valuable quality in a marketer of being able to continually build on past learnings - James Atkins, former Marketing Director, Diners Club Australia

because above all else, Jonathan cares about his work and the relationships with his colleagues - Pat Burrows, IMP (Arc Marketing)

Jonathan’s strategic work is always driven by achieving the best bottom line outcomes - Ben Holgate, Plan International Australia

He's the sort of bloke that makes you want to go that extra yard - Pat Burrows, IMP (Arc Marketing).