Commercial Businesses - How we can help You

Strategic Services

  • Strategic Development - Working with clients to identify, develop and meet organisational goals and objectives.
  • Operational Planning - To help you turn those strategic plans into implementable operation plans mapping out potential activities and outlining when they need to be done, to who, and the likely return
  • Retention and Customer Experience - Helping organisations to develop online and offline communication plans to engage customers and reduce attrition
  • Budget Modelling - Helping businesses integrate complex campaigns and forecast revenue over multiple years

 

Analytical Support

  • Customer Audits - Working with clients to understand how your customers behave and what this means in terms of generating $$$
  • Behavioural Segmentation Models - Segmentation models will help organizations to develop customer segments based on their value and likelihood to respond to key activities and provide demographic overlays to enable you talk to customers in the most appropriate language.
  • Multi-Channel Campaign Analysis - Taking results beyond response and ROI measurement and identifying actionable insights to be applied in future campaigns. (Includes telemarketing, direct mail, DRTV, and online campaigns)
  • Retention Analysis - Understand which customers are likely to stay and provide greater opportunities for growth.

 

Marketing Campaign Solutions

  • Direct Mail
    • Helping to manage and coordinate end to end campaigns; OR
    • Simply providing advice and support on key campaign elements such as targeting, list selection, creative, testing and results.
  • Telemarketing - Helping source suppliers, develop scripts, call metrics, and campaign analysis
  • Online Acquisition* - Helping recruit new and single donors through effective use of online and social media
  • Direct Response TV - Providing input and consulting support on creative and media and coordinating media buying and creative development.