Turn insights into profitable outcomes.

Find your strengths and build on them to achieve your organisation's goals ...

by utilising our trusted process

Strategic Development

Identify your vision, objectives and strengths to create fully budgeted operational and marketing plans

Analytical Support

Dive deep into your data, processes and customer base to identify actionable insights and opportunities for growth

resulting in ...

Successful Solutions & Campaigns

Engaging, delighting and retaining your donors and customers as your organisation grows and achieves its desired outcomes.


  • "Jonathan has a natural ability for strategic planning. Not only does he have strong analytical capabilities, he is very effective at developing alternative scenarios and hypotheses and then using his analytical skills to test their relative validity. His strategic recommendations are always based on sound assumptions with an empirical base. Consequently, Jonathan’s strategic work is always driven by achieving the best bottom line outcomes. Jonathan was very well liked within Plan; although frank and fearless in giving his opinion, he always balanced this forthright approach with good humour and showed a strong empathy with his staff and colleagues."

    Ben Holgate, Marketing & Communications Director, Plan International Australia
  • "Jon is a highly experienced and knowledgable fundraising consultant who combines his strong analytical skills with his practical experience as a fundraiser to provide solid outcomes to his work. I found him incredibly engaged in the project, he communicated regularly and thoroughly and he was always eager to go the extra mile to get the best result possible."

    Rachel Walker, Fundraising Manager, Amnesty International

  • "I have had the honour to work with Jonathan over the last few years and rank him among the very best data driven fundraisers in Australia. If you ever want to learn something new or challenge your existing assumptions about fundraising Jonathan is the person to go grab a coffee with."

    Kevin Sher, Managing Director, Blackbaud Pacific

  • "Jon at Wright Approach completed an extensive review of UNICEF Australia data including income growth, donor acquisition and retention trends, the impact of emergencies and demographics including Landscape profiling. It gave us a depth of insight we haven’t had previously and will assist us greatly in planning for 2018."

    "Jon assisted UNICEF Australia create a score band for our bequest donors. This resulted in stronger than expected responses and a number of new bequest supporters being identified."

    Kate Burtt, UNICEF Australia

  • "Wright Approach Marketing has been able to help us understand what’s working and what’s not with Melbourne Legacy’s direct mail fundraising campaigns, and recommend ways of improving our income and return on investment. Thanks Jonathan."

    Tim Cansfield-Smith, Development Manager, Melbourne Legacy
  • "Jonathan has that valuable quality in a marketer of being able to continually build on past learnings and deliver great future results. He has great analytical capabilty that is coupled with his single minded focus on delivering targeted and successful marketing campaigns."

    James Atkins, General Manager Marketing, Diners Club Australia
  • “Jon’s understanding of donor data and fundraising is exactly what we needed to help us analyse our present situation and build a strategy for future growth.”

    Jayne Josem, CEO, Jewish Holocaust Centre
  • "Kids Under Cover has been working with Wright Approach Marketing for close to five years now. Jon has worked hard over that time to really understand our supporter base to better segment our target audience, and it has definitely paid off. Working with Jon is easy and achieving best outcomes are always at the forefront of the work he does, from the advice and direction he provides for our strategic planning to the analysis and evaluation we receive post campaign.
    Jon’s data analysis skills and the depth in which he reports on the results of our campaigns is second to none! I have no hesitation in recommending Wright Approach Marketing to anyone in the fundraising sector, Jon is a true professional."

    Rebecca Swinton, Kids Under Cover

  • "Jonathan is the ultimate sales person - determined, focused and totally dedicated to achieving the desired outcome. Combine this with a good, broad understanding of marketing/comms and you have a very effective and results orientated Marketing Communications professional. Jonathan's commitment and integrity to producing the best possible outcome for both client and agency won him a good deal of well-deserved respect."

    Julie Roberts, Group Account Director, TBWA\GGT

  • "I would like to thank Jon Wright for his invaluable advice, insight, and guidance. His tag line "turning insights into profitable outcomes" certainly rings true with us. Jon took the time to discuss the strengths and weakness' of our business and helped us to implement procedures that have produced immediate and hopefully long term improved results."

    Paul Jellie & Daryl Kenna, Homeseeka Real Estate

  • "Highly intuitive, bright, sharp and enquiring because above all else, Jonathan cares about his work and the relationships with his colleagues. He's the sort of bloke that makes you want to go that extra yard."

    Pat Burrows, Account Manager/Director, IMP (Arc Marketing)

  • "Jonathan is an excellent manager and able to obtain the best possible results from staff within his team and across the organisation. His data analysis skills are fantastic and team members benefited from his insights and coaching to increase their skills in this area."

    Ani Gibson, Fundraising Manager, Water Aid
  • "Jonathan is an extremely diligent and thorough marketer with an eye for detail and a desire for results. Jonathan has a strength in data analysis, which proves valuable in a marketing campaign environment."

    Sheridan Helft, Direct Marketing Director, Fairfax Media

  • "It was a pleasure to work with Jon on our recent data audit review. He provided us with great insights into our organisations trends as well as benchmarking which is helping us with our internal strategic plan and priorities. Jon talked through our audit review in detail so that we could understand our report in full. We have since engaged Jon for further work and will do into the future. He has been patient and professional with us from the start."

    Jessica Buckley, Fundraising Manager, Childhood Cancer
  • "I have had the pleasure and satisfaction of working with Jonathan for a number of years now, starting back when I was Head of Client Services at Pareto Phone. Jonathan totally gets the importance of making the right commercial decision based on fact and evidence and best practice. Jonathan truly embodies what a professional fundraiser should be."

    Sara Mansfield, Head of Business Development and Marketing, Pareto Phone

  • "We were delighted with the “Bequest scoring” evaluation that Jon formulated for us.  It will play a key role in how we more effectively manage our future interactions with our donors."

    Laura Henschke, Strategic Future Planning Manager, MS Australia

  • "Jonathan is a brilliant and outcomes-driven marketeer who strives to maximise the results from his marketing activities through extensive data-driven strategy and testing, combined with excellent and team management."

    Craig Shackleton, Account Director & Deputy Head of Client Services, Pareto Phone
  • "There’s no doubt that the Supporter Insights Report gives you the right mix of detail and insight needed to benchmark and improve your fundraising effectiveness. However, it’s also very accessible and that makes it a great tool to use with management and Board members. They certainly don’t sit on the shelf and Jonathan’s presentation brings extra insight where it matters."

    Jonathan Storey, Fundraising Director, Environment Victoria



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