Privacy Policy

1st July 2021

This app/digital asset/portal/platform/site is owned and operated by Wright Approach Marketing.

Your privacy is important to us. It is this policy to respect your privacy regarding any information we may collect from you on our app/digital asset/portal/platform/site and other sites or social media channels we own and operate.

Information we collect

Log data

When you visit our app/digital asset/portal/platform/site, our servers may automatically log the standard data provided by your web browser. this data is considered “non-identifying information”, as it does not personally identify you on its own. It may include your computer’s Internet Protocol (IP) address, your browser type and version, the pages you visit, the time and date of your visit, the time spent on each page, and other details.

We may also collect data about the device you are using to access our app/digital asset/portal/platform/site. this data may include the device type, operating system, unique device identifiers, device settings, and geo-location data. What we collect can depend on the individual settings of your device and software. We recommend checking the policies of your device manufacturer or software provider to learn what information they make available to us.

Personal information

We may ask for personal information, such as your:

  • Name
  • Email
  • Social media profiles
  • Phone/mobile number
  • Work address
  • Payment information
  • Other information required in our provided services

This data is considered “identifying information”, as it can personally identify you. We only request personal information relevant to providing you with a service, and only use it to help provide or improve this service.

How we collect information

We collect information by fair and lawful means, with your knowledge and consent. We also let you know why we’re collecting it and how it will be used. You are free to refuse our request for this information, with the understanding that we may be unable to provide you with some of our services without it.

Use of information

We may use a combination of identifying and non-identifying information to understand who our visitors are, how they use our services, and how we may improve their experience of our app/digital asset/portal/platform/site and services in future. We do not disclose the specifics of this information publicly but may share aggregated and anonymised versions of this information, for example, in app/digital asset/portal/platform/site and customer usage trend reports.

We may use your personal details to contact you with updates about our app/digital asset/portal/platform/site and services, along with promotional content that we believe may be of interest to you. If you wish to opt out of receiving promotional content, you can follow the “unsubscribe” instructions provided alongside any promotional correspondence from us.

Data processing and storage

The personal information we collect is stored and processed in Australia, or where we or our partners, affiliates and third-party providers maintain facilities. We only transfer data within jurisdictions subject to data protection laws that reflect our commitment to protecting the privacy of our users.

We only retain personal information for as long as necessary to provide a service, or to improve our services in future. While we retain this data, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security.

If you request your personal information be deleted, or where your personal information becomes no longer relevant to our operations, we will erase it from our system within a reasonable timeframe.

Cookies and web beacons

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our app/digital asset/portal/platform/site stores on your computer, and accesses each time you visit, so we can understand how you use our site. this helps us serve you content based on preferences you have specified. Please refer to our Cookie Policy for more information.

Third-party access to information

We may use third-party services for:

  • analytics tracking
  • user authentication
  • advertising and promotion
  • content marketing
  • email marketing
  • payment processing

These services may access our data solely for the purpose of performing specific tasks on our behalf. We do not share any personally identifying information with them without your explicit consent. We do not give them permission to disclose or use any of our data for any other purpose.

We may, from time to time, allow limited access to our data by external consultants and agencies for the purpose of analysis and service improvement. This access is only permitted for as long as necessary to perform a specific function. We only work with external agencies whose privacy policies align with ours.

We will refuse government and law enforcement requests for data if we believe a request is too broad or unrelated to its stated purpose. However, we may cooperate if we believe the requested information is necessary and appropriate to comply with legal process, to protect our own rights and property, to protect the safety of the public and any person, to prevent a crime, or to prevent what we reasonably believe to be illegal, legally actionable, or unethical activity.

We do not otherwise share or supply personal information to third parties. We do not sell or rent your personal information to marketers or third parties.

Children’s Privacy

We are committed to protecting the privacy of children who use our services. We encourage parents to engage with us in protecting their children’s privacy, ensuring a safe and enjoyable online experience. Please refer to our Children’s Privacy Policy for more information.

Limits of our policy

This privacy policy only covers this own collecting and handling of data. We only work with partners, affiliates and third-party providers whose privacy policies align with ours, however we cannot accept responsibility or liability for their respective privacy practices.

Our app/digital asset/portal/platform/site may link to external sites that are not operated by us. Please be aware that we have no control over the content and policies of those sites and cannot accept responsibility or liability for their respective privacy practices.

Changes to this policy

At our discretion, we may change our privacy policy to reflect current acceptable practices. We will take reasonable steps to let users know about changes via our app/digital asset/portal/platform/site. If you are a registered user of our app/digital asset/portal/platform/site, we will notify you using the contact details saved in your account. Your continued use of this site after any changes to this policy will be regarded as acceptance of our practices around privacy and personal information.

Your rights and responsibilities

As our user, you have the right to be informed about how your data is collected and used. You are entitled to know what data we collect about you, and how it is processed. You are entitled to correct and update any personal information about you, and to request this information be deleted. You may amend or remove your account information at any time, using the tools provided in your account control panel.

You are entitled to restrict or object to our use of your data, while retaining the right to use your personal information for your own purposes. You have the right to opt out of data about you being used in decisions based solely on automated processing.

Cookie Policy

We use cookies to help improve your experience of our app/digital asset/portal/platform/site. This cookie policy is part of this privacy policy, and covers the use of cookies between your device and our app/digital asset/portal/platform/site. We also provide basic information on third-party services we may use, who may also use cookies as part of their service, though they are not covered by our policy.

If you don’t wish to accept cookies from us, you should instruct your browser to refuse cookies from our app/digital asset/portal/platform/site, with the understanding that we may be unable to provide you with some of our content and services.

What is a cookie?

A cookie is a small piece of data that a app/digital asset/portal/platform/site stores on your device when you visit, typically containing information about the app/digital asset/portal/platform/site itself, a unique identifier that allows the site to recognise your web browser when you return, additional data that serves the purpose of the cookie, and the lifespan of the cookie itself.

Cookies are used to enable certain features (e.g. logging in), to track site usage (e.g. analytics), to store your user settings (e.g. time zone, notification preferences), and to personalise your content (e.g. advertising, language).

Cookies set by the app/digital asset/portal/platform/site you are visiting are normally referred to as “first-party cookies”, and typically only track your activity on that particular site. Cookies set by other sites and companies (i.e. third parties) are called “third-party cookies” and can be used to track you on other app/digital asset/portal/platform/sites that use the same third-party service.

Types of cookies and how we use them

Essential cookies

Essential cookies are crucial to your experience of a app/digital asset/portal/platform/site, enabling core features like user logins, account management, shopping carts and payment processing. We use essential cookies to enable certain functions on our app/digital asset/portal/platform/site.

Performance cookies

Performance cookies are used in the tracking of how you use a app/digital asset/portal/platform/site during your visit, without collecting personal information about you. Typically, this information is anonymous and aggregated with information tracked across all site users, to help companies understand visitor usage patterns, identify and diagnose problems or errors their users may encounter, and make better strategic decisions in improving their audience’s overall app/digital asset/portal/platform/site experience. These cookies may be set by the app/digital asset/portal/platform/site you’re visiting (first-party) or by third-party services. We use performance cookies on our site.

Functionality cookies

Functionality cookies are used in collecting information about your device and any settings you may configure on the app/digital asset/portal/platform/site you’re visiting (like language and time zone settings). With this information, app/digital asset/portal/platform/sites can provide you with customised, enhanced or optimised content and services. These cookies may be set by the app/digital asset/portal/platform/site you’re visiting (first-party) or by third-party service. We use functionality cookies for selected features on our site.

Targeting/advertising cookies

Targeting/advertising cookies are used in determining what promotional content is more relevant and appropriate to you and your interests. Our app/digital asset/portal/platform/site may use them to deliver targeted advertising or to limit the number of times you see an advertisement. This helps us improve the effectiveness of our campaigns and the relevance and quality of content presented to you. These cookies may be set by the app/digital asset/portal/platform/site you’re visiting (first-party) or by third-party services. Targeting/advertising cookies set by third-parties may be used to track you on other app/digital asset/portal/platform/sites that use the same third-party service. We use targeting/advertising cookies on our site.

Third-party cookies on our site

We may employ third-party companies and individuals on our app/digital asset/portal/platform/sites - for example, analytics providers and content partners. We grant these third parties’ access to selected information to perform specific tasks on our behalf. They may also set third-party cookies in order to deliver the services they are providing. Third-party cookies can be used to track you on other app/digital asset/portal/platform/sites that use the same third-party service. As we have no control over third-party cookies, they are not covered by this cookie policy.

Our third-party privacy promise

We review the privacy policies of all our third-party providers before enlisting their services to ensure their practices align with ours. We will never knowingly include third-party services that compromise or violate the privacy of our users.

How you can control or opt out of cookies

If you do not wish to accept cookies from us, you can instruct your browser to refuse cookies from our app/digital asset/portal/platform/site. Most browsers are configured to accept cookies by default, but you can update these settings to either refuse cookies altogether, or to notify you when a app/digital asset/portal/platform/site is trying to set or update a cookie.

If you browse app/digital asset/portal/platform/sites from multiple devices, you may need to update your settings on each individual device.

Although some cookies can be blocked with little impact on your experience of a app/digital asset/portal/platform/site, blocking all cookies may mean you are unable to access certain features and content across our app/digital asset/portal/platform/site.

Children's Privacy Policy

We are committed to protecting the privacy of children our app/digital asset/portal/platform/site and its services. this children’s privacy policy is part of our approach to privacy, and covers the way we collect, store and manage information provided by children under the age of 13, in accordance with the US Children’s Online Privacy Protection Act (COPPA).

We encourage parents to engage with us in protecting their children’s privacy, ensuring a safe and enjoyable online experience.

Collecting information from children

At times, we may require information from children to enable participation in certain activities, for example, registering an account, customising a profile, or receiving notifications. When collecting non-personal information, we encourage children never to provide any details that may personally identify them or reveal their location. We do not require children to provide more information than is necessary to participate in an activity.

We do not use children’s contact details for marketing purposes, though we may use them for our internal marketing research in order to improve the quality of products and services offered across our site.

Parental consent

In accordance with COPPA, if an activity does require any personal information (such as first name, last name, or email address), we will provide notice to and seek consent from a parent or guardian prior to collecting the information. We only retain collected information for as long as necessary to enable participation in the requested activity.

In the event we discover we have collected personal information in a manner non-compliant with COPPA, we will either delete the information or seek parental consent.

As a parent/guardian, if you believe your child is participating in an activity that collects personal information, and you have not received a notification or request for consent, please feel free to get in touch via our contact page. We do not use parent contact details for marketing purposes unless marketing materials are explicitly requested.

Safeguarding children’s privacy

We take security seriously and do what we can within commercially acceptable means to protect your child’s personal information from loss or theft, as well as unauthorised access, disclosure, copying, use or modification. That said, we advise that no method of electronic transmission or storage is 100% secure and cannot guarantee absolute data security.

Information abuse and community misconduct

We do not tolerate doxing (publishing of private or personal information about an individual without their consent), cyberbullying, or other forms of information abuse on our app/digital asset/portal/platform/site.

If we discover that a child’s personal information has been disclosed on our app/digital asset/portal/platform/site without the express consent of their parent/guardian, we will remove the content in question as quickly as possible and effect disciplinary measures (a warning, suspension or ban) on the offending account.

Third-party access to information

We do not knowingly disclose any personally identifying information or personal information provided by children to third parties. We may, however, disclose anonymised and aggregated versions of this information (analytics and statistics) for business, marketing or public relations purposes.

Parental controls and intervention

As a parent/guardian, you may at any time refuse to let us collect further information from your children for a particular activity or account. If you have given us consent previously, you may log in to your child’s account to review, edit or delete the information, or contact us via to request the removal of the information from our records.

Please be aware that the removal of certain information may result in the termination of the associated account, or withdrawal from the associated activity.


If you have any questions about our Privacy Policy, please contact us


  • "Jon is a highly experienced and knowledgable fundraising consultant who combines his strong analytical skills with his practical experience as a fundraiser to provide solid outcomes to his work. I found him incredibly engaged in the project, he communicated regularly and thoroughly and he was always eager to go the extra mile to get the best result possible."

    Rachel Walker, Fundraising Manager, Amnesty International

  • "There’s no doubt that the Supporter Insights Report gives you the right mix of detail and insight needed to benchmark and improve your fundraising effectiveness. However, it’s also very accessible and that makes it a great tool to use with management and Board members. They certainly don’t sit on the shelf and Jonathan’s presentation brings extra insight where it matters."

    Jonathan Storey, Fundraising Director, Environment Victoria

  • “Jon’s understanding of donor data and fundraising is exactly what we needed to help us analyse our present situation and build a strategy for future growth.”

    Jayne Josem, CEO, Jewish Holocaust Centre
  • "Jonathan has a natural ability for strategic planning. Not only does he have strong analytical capabilities, he is very effective at developing alternative scenarios and hypotheses and then using his analytical skills to test their relative validity. His strategic recommendations are always based on sound assumptions with an empirical base. Consequently, Jonathan’s strategic work is always driven by achieving the best bottom line outcomes. Jonathan was very well liked within Plan; although frank and fearless in giving his opinion, he always balanced this forthright approach with good humour and showed a strong empathy with his staff and colleagues."

    Ben Holgate, Marketing & Communications Director, Plan International Australia
  • "Wright Approach Marketing has been able to help us understand what’s working and what’s not with Melbourne Legacy’s direct mail fundraising campaigns, and recommend ways of improving our income and return on investment. Thanks Jonathan."

    Tim Cansfield-Smith, Development Manager, Melbourne Legacy

  • "I have had the pleasure and satisfaction of working with Jonathan for a number of years now, starting back when I was Head of Client Services at Pareto Phone. Jonathan totally gets the importance of making the right commercial decision based on fact and evidence and best practice. Jonathan truly embodies what a professional fundraiser should be."

    Sara Mansfield, Head of Business Development and Marketing, Pareto Phone

  • "It was a pleasure to work with Jon on our recent data audit review. He provided us with great insights into our organisations trends as well as benchmarking which is helping us with our internal strategic plan and priorities. Jon talked through our audit review in detail so that we could understand our report in full. We have since engaged Jon for further work and will do into the future. He has been patient and professional with us from the start."

    Jessica Buckley, Fundraising Manager, Childhood Cancer
  • "I have had the honour to work with Jonathan over the last few years and rank him among the very best data driven fundraisers in Australia. If you ever want to learn something new or challenge your existing assumptions about fundraising Jonathan is the person to go grab a coffee with."

    Kevin Sher, Managing Director, Blackbaud Pacific

  • "Highly intuitive, bright, sharp and enquiring because above all else, Jonathan cares about his work and the relationships with his colleagues. He's the sort of bloke that makes you want to go that extra yard."

    Pat Burrows, Account Manager/Director, IMP (Arc Marketing)

  • "I would like to thank Jon Wright for his invaluable advice, insight, and guidance. His tag line "turning insights into profitable outcomes" certainly rings true with us. Jon took the time to discuss the strengths and weakness' of our business and helped us to implement procedures that have produced immediate and hopefully long term improved results."

    Paul Jellie & Daryl Kenna, Homeseeka Real Estate

  • "Jon at Wright Approach completed an extensive review of UNICEF Australia data including income growth, donor acquisition and retention trends, the impact of emergencies and demographics including Landscape profiling. It gave us a depth of insight we haven’t had previously and will assist us greatly in planning for 2018."

    "Jon assisted UNICEF Australia create a score band for our bequest donors. This resulted in stronger than expected responses and a number of new bequest supporters being identified."

    Kate Burtt, UNICEF Australia

  • "Kids Under Cover has been working with Wright Approach Marketing for close to five years now. Jon has worked hard over that time to really understand our supporter base to better segment our target audience, and it has definitely paid off. Working with Jon is easy and achieving best outcomes are always at the forefront of the work he does, from the advice and direction he provides for our strategic planning to the analysis and evaluation we receive post campaign.
    Jon’s data analysis skills and the depth in which he reports on the results of our campaigns is second to none! I have no hesitation in recommending Wright Approach Marketing to anyone in the fundraising sector, Jon is a true professional."

    Rebecca Swinton, Kids Under Cover

  • "Jonathan is a brilliant and outcomes-driven marketeer who strives to maximise the results from his marketing activities through extensive data-driven strategy and testing, combined with excellent and team management."

    Craig Shackleton, Account Director & Deputy Head of Client Services, Pareto Phone
  • "Jonathan is an extremely diligent and thorough marketer with an eye for detail and a desire for results. Jonathan has a strength in data analysis, which proves valuable in a marketing campaign environment."

    Sheridan Helft, Direct Marketing Director, Fairfax Media

  • "We were delighted with the “Bequest scoring” evaluation that Jon formulated for us.  It will play a key role in how we more effectively manage our future interactions with our donors."

    Laura Henschke, Strategic Future Planning Manager, MS Australia

  • "Jonathan has that valuable quality in a marketer of being able to continually build on past learnings and deliver great future results. He has great analytical capabilty that is coupled with his single minded focus on delivering targeted and successful marketing campaigns."

    James Atkins, General Manager Marketing, Diners Club Australia
  • "Jonathan is an excellent manager and able to obtain the best possible results from staff within his team and across the organisation. His data analysis skills are fantastic and team members benefited from his insights and coaching to increase their skills in this area."

    Ani Gibson, Fundraising Manager, Water Aid
  • "Jonathan is the ultimate sales person - determined, focused and totally dedicated to achieving the desired outcome. Combine this with a good, broad understanding of marketing/comms and you have a very effective and results orientated Marketing Communications professional. Jonathan's commitment and integrity to producing the best possible outcome for both client and agency won him a good deal of well-deserved respect."

    Julie Roberts, Group Account Director, TBWA\GGT



We acknowledge and pay respect to the Australian Aboriginal and Torres Strait Islander people of this nation, to their ancestors and elders, past and present, as the traditional custodians of the lands upon which we work and live. We recognise Aboriginal and Torres Strait Islander people’s deep cultural and spiritual relationships to the land, water and sea and their rich contribution to society as they hold the memories, the traditions, the culture and hope of Indigenous Australia.

Aboriginal and Torres Strait Islander peoples should be aware that this website may contain images or names of people who have passed away.

© Copyright 2021 Wright Approach Marketing